拿不到谷歌广告推广份额,怎么办?谷歌谷歌广告推广与Amazon 谷歌广告推广对比

如今Amazon已经步入靠谷歌广告推广份额拼销量时代,可以说谷歌广告推广打得好,谷歌广告推广份额高,销量自然而然也就有所提升。而谷歌广告推广无疑就
是两种:Amazon站内谷歌广告推广以及站外谷歌广告推广(以谷歌为例)。

谷歌谷歌广告推广可以算是近20年来最受欢迎的网络谷歌广告推广平台,其工作原理是根据正在搜索的关键字运行谷歌广告推广。例如,如果客户要搜
索“Swimming Gear”(游泳用品),那么为这一关键词付费的品牌或产品就会出现在搜索结果中。Amazon也运用类似概念
。然而谷歌谷歌广告推广与Amazon谷歌广告推广的唯一区别在于:通常谷歌的客户更倾向于利用平台进行研究,而Amazon的客户已经准备购买

如今越来越多卖家开始尝试“站内谷歌广告推广为主,站外谷歌广告推广为辅”的推广策略,并开始不断你挖掘谷歌上的谷歌广告推广份额,从而将产
品推广给数百万Amazon以外的人。那么,今天就来聊一聊谷歌谷歌广告推广与Amazon谷歌广告推广的不同之处,看看哪个平台最适合你。

谷歌谷歌广告推广
谷歌谷歌广告推广提供众多不同类型的谷歌广告推广。在谷歌广告推广投放之前,谷歌会询问你的谷歌广告推广活动目标。其中部分包括:

·销售

·潜在客户

·网站谷歌广告推广份额

·产品及品牌考虑度

·品牌认知度及到达率

·App推广

由于本文重点是提高Amazon产品和店铺的谷歌广告推广份额,因此最好在销售、品牌知名度和产品考虑之间进行选择。选择谷歌广告推广活动
目标之后,你需要选择一个谷歌广告推广活动类型:

·搜索网络谷歌广告推广活动

·展示网络谷歌广告推广活动

·购物谷歌广告推广活动

·视频谷歌广告推广活动

·应用谷歌广告推广活动

谷歌基于这些谷歌广告推广类型提供以下8种不同的谷歌广告推广格式:

文本谷歌广告推广

文本谷歌广告推广仅限文字,是谷歌上最常见的谷歌广告推广之一,它们通常出现在搜索结果下。当客户在谷歌上搜索时,可以及时触达他们
。此类谷歌广告推广由以下三个部分组成:标题文字、显示网址和谷歌广告推广内容描述文字

此外,文字谷歌广告推广在展示谷歌广告推广网络或移动设备上展示时,其外观可能有所不同。文字谷歌广告推广通常附带“Ad”标签文字,向浏览者
表明其中提供的链接是用于付费谷歌广告推广宣传。

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自适应谷歌广告推广

自适应谷歌广告推广会根据可用空间自动调整其尺寸、外观和格式。他们可在图片谷歌广告推广和文字谷歌广告推广之间来回转换。例如,某则自适应
谷歌广告推广可能在一处显示为小的文字谷歌广告推广,在另一处又显示为大的图片谷歌广告推广。另外自适应谷歌广告推广可以展示为原生谷歌广告推广,可融入发布
商的网站来提高你的曝光。

要制作响应式谷歌广告推广,只需上传你的素材资源,如图片、标题、徽标、视频和谷歌广告推广内容描述等等,谷歌就会自动生成要在展示
谷歌广告推广网络中展示的谷歌广告推广。

以下为两个不同网站上关于“swim gear”(游泳用品)的响应式谷歌广告推广的示例。它本质上是同类产品,但采用了不同的谷歌广告推广
格式,并自动改变以适应网页。

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图片谷歌广告推广

图片谷歌广告推广包括静态图片、交互式图片甚至是动画图片的谷歌广告推广。谷歌表示,谷歌广告推广商可以用图片的方式展示你的产品或服务。只
要用户点击谷歌广告推广上的任意位置,他们就会进入你的网站。图片谷歌广告推广可以展示在展示谷歌广告推广网络中的网页和其他位置上。

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app推广谷歌广告推广

如果你有一款app,可以通过app推广谷歌广告推广来提高其下载量和参与度。正如下图所示,他们使用了“Get the app”(获取
app)的文本,同时还包括了一个手机模型,模拟了你下载应用程序后通知会是什么样子。

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视频谷歌广告推广

视频谷歌广告推广是独立于网页或插入流媒体视频内容的谷歌广告推广。根据谷歌的说法,你可以使用各种视频谷歌广告推广格式制作富有吸引力的视
频谷歌广告推广系列,然后在YouTube和众多视频合作伙伴网站上投放,从而以不同的方式吸引客户。

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产品购物谷歌广告推广

产品购物谷歌广告推广将在谷歌广告推广中展示产品、价格、店铺和与该产品有关的任何其他详细信息。你可以使用购物谷歌广告推广活动制作这些广
告,谷歌广告推广可以展示在Google Shopping、谷歌搜索、谷歌图片和谷歌搜索网络合作伙伴网站上。

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橱窗购物谷歌广告推广

橱窗购物谷歌广告推广类似于产品购物谷歌广告推广,其展示了各种各样的产品。这类谷歌广告推广可以将相关产品列为一组,然后一起展示产品。通
过这种谷歌广告推广,卖家可以向那些正在购买的消费展示购物谷歌广告推广,而不是那些寻找购买特定产品的消费者。你可以使用 Google
Ads和Google Ads API(AdWords API)制作橱窗购物谷歌广告推广。如果你要宣传个别产品,可使用产品购物谷歌广告推广。
此外,致电谷歌广告推广只能在可拨打电话的设备上展示,因此当潜在客户点击你的谷歌广告推广时,就会从其设备向你致电。在制作谷歌广告推广时
,你可以选择性的需要输入标题、商家名称、电话号码以及网址等等。当谷歌广告推广在移动设备上展示时,这些字段可以显示,但
有些可能被省略,以便充分利用这些设备上较小的屏幕空间。

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Amazon谷歌广告推广
Amazon谷歌广告推广和谷歌谷歌广告推广最大的区别是,它会直接指向你的Amazon店铺或产品。Amazon提供7种(包括Beta版在内的9种)不
同的谷歌广告推广格式:

Sponsored Products(商品推广)

这类谷歌广告推广出现在搜索结果和产品页面,如果客户要搜索“ring light”(环形灯),则商品推广谷歌广告推广将显示在搜索的顶部,
从而立即提高可见度。商品推广谷歌广告推广可以吸引正在搜索与你相似商品的买家并将其引导至你的商品页面,从而帮增加销售额

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Sponsored Brands (品牌推广)

品牌推广谷歌广告推广展示在搜索结果中,旨在提高品牌曝光度。当消费者点击你的品牌标识后,便会转到你的店铺或自定义落地页
。当他们点击某个商品后,就会转到相应商品页面。你可以使用自定义消息帮助买家以您希望的方式了解你的品牌。

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展示型推广(测试版)

尽管Amazon谷歌广告推广无法在该平台之外进行谷歌广告推广宣传,但这类谷歌广告推广是例外。Amazon正在测试在其他平台上投放的谷歌广告推广,但是要获
得此测试版的资格,你需要时在Amazon品牌注册中登记的专业卖家、供应商以及具有在Amazon上销售商品的客户的代理商。
推广的商品必须属于一个或多个符合条件的类别。

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品牌旗舰店

你可以通过Amazon的多页品牌旗舰店推广你的品牌和产品。这允许你单独为产品创建一个页面。你不仅可以免费创建网页,
还可以使用你自己的AmazonURL,通过Amazon上的谷歌广告推广和Amazon以外的营销活动将买家引导至你的品牌旗舰店。

展示谷歌广告推广

Amazon展示谷歌广告推广是可展示在Amazon网站、应用和设备以及非Amazon网站和应用的谷歌广告推广。你无需销售产品就可以使用这类广
告,你可以用它来引导客户至你在Amazon上的商品页面。展示谷歌广告推广以 CPM(每千次展示费用)为基础,其价格可能因格式和
谷歌广告推广位而异。

视频谷歌广告推广

Amazon上的视频谷歌广告推广类似于谷歌视频谷歌广告推广。两者都是能够展示你的品牌信息或演示你的商品和服务。这些谷歌广告推广在Amazon,
IMDb等网站、Fire Stick设备以及整个网络上展示。

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定制谷歌广告推广

自定义谷歌广告推广使你可以选择制作所需的任何类型的谷歌广告推广,如虚拟谷歌广告推广、独立谷歌广告推广等等。你可以在线上和线下接触客户。

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AmazonDSP

AmazonDSP是一个由Amazon提供的需求方平台,使谷歌广告推广主能够以编程方式购买展示谷歌广告推广和视频谷歌广告推广,从而让你在更大的范围
内投放谷歌广告推广。其优势在于你通过DSP使用数据洞察,根据用户行为和谷歌广告推广商定义的目标设置来选择谷歌广告推广和位置。

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Amazon归因(测试版)

Amazon归因允许你衡量哪些渠道或发布时在帮助你实现Amazon的媒体目标方面是最有效和最高效的,它有助于优化你的受众
策略,也有助于你发现你的登陆页面有多高效。

基于以上谷歌谷歌广告推广和Amazon谷歌广告推广,你应该根据自身目标选择平台。

通常消费者会使用谷歌来了解品牌,而在Amazon上,消费者更有可能购买。因此如果你的目标是提高品牌知名度,最好使用
谷歌谷歌广告推广。而如果你的目标是获得更多的销售额,那么就可以选择Amazon。如果你仍然不确定使用哪个平台,那么不妨同时
尝试一下。不管目标是什么,谷歌广告推广的分割测试将帮助你确定什么是适合你的。当然你也可以使用站内谷歌广告推广为主,站外谷歌广告推广为
辅的策略。

谷歌广告推广一定是测试出来的,一定要多测试比如AB测试,多维度测试,包含所有纬度都要测试,从而达到最好ROI,达到投放谷歌广告推广的目的!

谷歌广告不大于200USD投放参考

有不少平台转型卖家以及刚刚接触独立站的谷歌谷歌广告推广主来说,往往存在诸如:投放初期对于不同渠道的付费谷歌广告推广应该怎么选择?测试一款产品好坏应该怎么做?测试期的谷歌广告推广花费能带来哪些成效?合理 的谷歌广告推广投放周期应该是多长时间?以及投放中的注意事项又有哪些?等困惑。
这不大于200USD花出去可能带来什么结果?

1.测试适销客户的人群画像分析

通过谷歌广告推广数据明确我们推广的产品对于哪些人群、地区比较受欢迎。

2.打通数据模型

明确具体产品在某目标地区的推广费用,例如展示、点击、单次转化等费用。

3.优化“谷歌广告推广份额到网站的整个用户体验和流程”

可以分析出网站的页面的热度情况,并且通过分析“加入购物车”等行为来优化网站

那这不大于200USD要怎么花?(渠道2选1)

·投放周期:2天

·日预算:$50

·效果预估:100-350的点击量,12,500~20,000的展示量

| 渠道1:Facebook谷歌广告推广投放

·具体操作:

1.创建以“转化量”为谷歌广告推广目标的谷歌广告推广系列,如受众近似时,无需创建不同谷歌广告推广组
2.根据文章开头提到的三个业务目标,设置目标受众地区、自动版位、自动出价
3.投放1-2个主打产品时,使用单图或视频素材;投放系列产品时,使用轮播图谷歌广告推广素材
4.完成投放后,分析谷歌广告推广成效是否达到预期

·注意事项:投放Facebook谷歌广告推广前请务必设置好Pixel,并选择对应的转化事件!

[如“转化量”的谷歌广告推广目标对应“购买”、“发起结账”、“加入购物车”等转化行为]

| 渠道2:Google谷歌广告推广投放(搜索谷歌广告推广)

·首选品牌词(如有)、品类词

·具体操作:

1.选择“网站谷歌广告推广份额”为谷歌广告推广系列目标,选择“搜索”类型。
2.按步骤设置谷歌广告推广组,选择投放网络、定位和受众群体。

3.设置预算,可适当设置“每次点击费用的出价上限”(如果设置太低谷歌广告推广可能会跑不出去),因此可以选择系统出价。

4.添加谷歌广告推广附加信息以提升点击率,并按步骤添加素材、关键词。

5.小技巧:品牌词设置完全匹配,品类词默认广泛匹配。

类型2:购物谷歌广告推广(准备工作时长1-2周)

·具体操作:

1.选择“销售”为谷歌广告推广系列目标,选择“购物”为谷歌广告推广类型。

2.出价方式设置为“每次点击费用人工出价” 并勾选“智能点击付费获得更多转化”。

3.在进行投放前通常需要1-2周的准备工作时间,包括对Google ads 和Google Merchant Center 进行绑定,以及在GMC里
上传Product Feeds。

·注意事项:投放Google谷歌广告推广前请务必设置好GA转化事件,并与谷歌广告推广账户关联!

当不大于200USD花完,分别顺利实现文章开头提到的三个业务目标之后,怎么来做更多的数据复盘呢?以下是雨果网推荐给
大家的优化逻辑,让大家把钱花得有所以然!

什么是谷歌广告ROI?和Cost/GMV有什么区别和关联?

你是否愿意付出更多但获得更少?答案无疑是否定的。但这就是今天网络广告的情况。在目前的情况下,在线广告变得越来越棘手。谷歌广告商想要了解PPC广告是如何在不同的平台上运作的,因为所涉及的典型成本差异很大。尽管在线广告比线下广告便宜,但要接触到在线客户还是越来越难。因此,保持盈利的谷歌广告推广Cost/GMV或谷歌广告ROI是很重要的,这样你就不会损失成本,保持利润不变。

此外,营销人员和在线广告商唯一愿意做的事情就是降低广告成本,并使之与他们的商业目标保持一致。谷歌广告ROI(广告支出回报)和Cost/GMV(广告销售成本)是数字营销人员和企业主的一些基本指标。它们基本上回答了最基本的问题,比如“如果我在这个渠道投这么多钱,我能得到什么回报?”

了解这一点很重要。

因此,在这篇文章中,让我们了解如何保持利润率,实现收支平衡的广告支出,以符合你的Cost/GMV 或谷歌广告ROI目标。

谷歌谷歌广告ROI和亚马逊Cost/GMV
首先,让我们看看基本的定义以及如何计算它们。

谷歌使用谷歌广告ROI

如果你在网上做广告或销售,计算谷歌广告ROI是评估你的营销活动有效性的必要手段。

计算起来很简单。谷歌广告ROI是你从广告中获得的收入,由总广告支出决定。

但是,谷歌使用转换/成本之类的度量来定义谷歌广告ROI,而不是直接定义谷歌广告ROI。

谷歌广告谷歌广告ROI=转化价值/成本

如果你计算的是百分比,则将该值乘以100以在最后添加“%”符号。

例如,如果你从25美元的广告消费中产生100美元的销售收入,那么你在广告上的回报是4倍,或者你可以说你的谷歌广告ROI是400%。

只知道Cost/GMV还不够,懂得谷歌广告ROI的解读也很重要
亚马逊使用Cost/GMV

Cost/GMV它被定义为销售的广告成本。亚马逊在其平台中使用Cost/GMV作为重要的广告度量的一部分。因此,供应商、卖家和广告商都熟悉这个Cost/GMV。

只知道Cost/GMV还不够,懂得谷歌广告ROI的解读也很重要
Cost/GMV是衡量亚马逊PPC的关键指标。亚马逊Cost/GMV衡量的是Sponsored产品广告的表现。它的计算方法是广告支出占销售收入的百分比,具体如下:

Cost/GMV=(广告支出/广告收入)*100

让我们举个例子来更好地理解它。

假设,你从广告中获得了200美元的收入,而你的广告花费了50美元。那么,Cost/GMV就是(50/200)*100 = 25%。

Cost/GMV和谷歌广告ROI有什么关联?
虽然公式可能看起来不同,但谷歌广告ROI和Cost/GMV的目的是相同的,即了解你的广告是否产生利润。

另一个区别是谷歌称之为成本(cost),而亚马逊称之为广告支出(Ad spend)。

此外,谷歌的转换价值(conversion value)类似于亚马逊的销售额(sales)。

因此,我们可以得出Cost/GMV=1/谷歌广告ROI

什么是好的谷歌广告ROI和Cost/GMV?

这可能会变得非常棘手。一个好的谷歌广告ROI取决于你的行业或业务模型,它可能不同于总体平均水平。谷歌广告ROI在很大程度上受到运营费用、总体业务、账户健康状况、利润率以及许多其他因素的影响。也许,我们可以将4:1作为基准谷歌广告ROI。

例如,每4美元的收入,1美元的广告支出是谷歌广告ROI基准。

正如我们所说,这个基准可以根据行业的不同而变化。虽然很少有以10:1作为基准谷歌广告ROI的公司能够保持盈利,但其他企业需要3:1的谷歌广告ROI才能保持盈利。

利润率下降意味着企业必须保持较低的广告成本。

另一方面,利润率高的企业可以在较低的资产回报率下生存。

没有所谓的好Cost/GMV。一个好的Cost/GMV价值取决于你的广告策略、成本结构和产品的PPC指标。在你的PPC的最初几天,你的Cost/GMV可能很高。但是,你可能根据广告目标,随着时间的推移而降低Cost/GMV。

亚马逊的Cost/GMV会根据你销售的类别进行更改。你需要评估你的利润率,以判断PPC是否成功。

通过评估你的盈利能力,你可以定义盈亏平衡的Cost/GMV和目标Cost/GMV。

因此,你首先需要知道你的产品利润率。

什么是产品利润率?如何计算?
产品利润率是单个产品的利润与收入之比。

在这里,利润是从产品的销售价值中扣除生产该产品所涉及的所有成本而产生的金额。

产品利润率% =[(销售价值-涉及的成本)/销售价值]* 100

让我们举个例子来计算你的产品利润率。如果你是一个经销商或私有品牌卖家,则你的成本将因制造和运输等因素而有所不同。

假设你以200美元的价格出售一件产品,每件产品的成本是120美元,那么你的利润率是[(200-120)/200]*100 = 40%

现在我们有了产品利润率,我们可以计算出Cost/GMV和谷歌广告ROI的盈亏平衡点。

如何计算盈亏平衡的谷歌广告ROI和Cost/GMV?
借助利润率和盈亏平衡的Cost/GMV和谷歌广告ROI,我们就能找出可以在广告上投入多少来进行销售。

在深入讨论之前,我们要记住一件基本的事情——只有在以下情况下才能获利:

出售物品的利润>广告花费产生销售。

这说起来容易,用亚马逊和谷歌术语很难解释。

所以,让我们把它进一步分解。

什么是盈亏平衡的Cost/GMV和谷歌广告ROI?
基本上,盈亏平衡点和利润率是一样的。这意味着,只要你的Cost/GMV不超过利润率,你就能保持盈利。

我们已经知道,谷歌广告ROI=1/Cost/GMV

盈亏平衡的谷歌广告ROI=1/利润率

这意味着,如果你的利润率是40%,那么你的盈亏平衡点是250%。

下表将帮助你更好地理解。

只知道Cost/GMV还不够,懂得谷歌广告ROI的解读也很重要

总结
最后,谷歌广告ROI和Cost/GMV都会告诉你PPC的效率。了解这些公式是很重要的,但是,你需要了解如何在不同的场景中应用它们。理解它们的能力将帮助你分解你的业务目标并攀登更高的高度。

Breitling joined the Swiss High Watch Foundation

From its establishment in 1884 in Saint-Imier to the modern Replica Breitling watchmaking factory in La Chaux-de-Fonds as we know it today, Replica Breitling Watches has always stood out for its innovative and forward-looking thinking. Soon, brands were making their mark on the world with their chronograph devices. In 1915, Replica Breitling Watches also became one of the world’s first manufacturers of timepieces with individual buttons.
In 1934 Wily, the third generation leader in the family business, introduced an important invention: a second stand alone button designed to reset the timing function to zero. The patent function is the final stroke that gives the timepiece its modern look. As the aviation industry matured, Replica Breitling Watches began to dabble in it and continued to lead the way in chronograph technology, with the precision of the brand’s watches still making it the choice for pilots around the world.
Since 1952, the air chronograph — its iconic aviation-specific annular flight slide rule capable of many basic operations and transformations — has established Replica Breitling Watches as a benchmark in the aviation field. From land to sky to ocean depths, the diving meter is another area of expertise that can be traced back to the 1957 launch of the Super Ocean series with a waterproof depth of 200 meters. Don’t forget the brand’s role in conquering space, when astronaut Scott Carpenter to wear orbited earth in 1962, making Replica Breitling Watches the first Swiss chronograph manufacturer to go into orbit.
Established in 1884 in Saint-Imier, Swiss Replica Breitling Watches is a symbol of precision in timing. Today, brand is the 43rd brand to join the Swiss Premium Watch Foundation, whose mission since 2005 has been to promote premium watches worldwide. With the support of its partners — respected figures in the traditional Replica Breitling watchmaking community and representatives of the contemporary Replica Breitling watchmaking industry — the Swiss high watch foundation has successfully carried out activities to provide information, training and organization to professionals and the public. By living up to its common values and aspirations, the Swiss Advanced Watch Foundation has become an award-winning organization that promotes authenticity and Orthodoxy in advanced Replica Breitling watchmaking. As a brand known for its history, creativity, expertise and innovation,Cheap Replica Breitling Watches fits perfectly into this unique environment.

Replica Breitling Watches’s love affair with Air Time

Replica Breitling Watches will be a partner at this year’s vintage Swiss car show at the Château de Coppet, on the edge of Lake Geneva, where new timepieces and vintage watches will be on display. Many people may wonder how the breitling and vintage cars “marriage” , in fact, the breitling and cars have a lot of history, and with the timer is a hundred years of brotherhood.

Established in 1884 by the breitling of Lyon, Replica breitling watches Sale itself started life as a timepiece, and for hundreds of years it has performed a remarkable feat of timekeeping. For example, although the rudder series of the opening and closing although used self-made movement, but this movement MT5813 is from breitling, which shows that breitling has an advantage in timing. But it wasn’t until 1905 that breitling applied to the Swiss government for a patent for what would be the first timepiece to calculate the speed of a racing car. But it is interesting to say that it was the same year that the Swiss police issued the first ever fine ticket in Switzerland. At the time, breitling’s timepieces were used mainly in the motor racing world, but not for everyday drivers, who said they could not understand the brand’s transgressions.

But soon, breitling is no longer limited to the automotive field, life, play a bit more.

In 1915, still in World War I, he organised the Gallipoli campaign and signed the humiliating “twenty-one” in a year that was bound to be a turbulent one. It was also a very important year for breitling: Gaston developed the world’s first chronograph to serve pilots, and breitling began to make his mark in aviation, which was an excellent operation.
Later, even if the aviation sector more, such as the foreign media called “cost-effective design of the German flying elements focused on the design of the German Wrist Watch” German Roeke timepiece, breitling’s status still can not be shaken.
As for the design, one comment was particularly interesting, saying breitling’s design was straight. Breitling aviation chronograph wristwatch although appears early, but the design modern feeling is very heavy, also is the assorted type.
By the 1940s, many of the second-generation fighters were equipped with breitling timers. In addition to putting his timepiece on a fighter jet, breitling also created his own breitling corps, which was stunning enough to be willful.
Cheap Breitling watches hit a plateau in the 1970s and has not recovered from repeated layoffs. To resolve the situation, breitling changed ownership to Sicura’s boss, Ernest of Bavaria, and began a new chapter of its own. Ernest of Bavaria was an amateur pilot, so he went from adapting to supersonic flight, with a digital display, to being able to transmit a distress signal, using his air breitling chronograph to save himself, with his professional point of view.
Now as the world’s only product movements are all through the official observatory of Switzerland (COSC) watch brand, breitling is secure “aviation computer” status.
To go further,Knockoff breitling watches and Bingley teamed up in 2002, cementing the long historical relationship between brands and cars and taking each other into the future.
In 2017 breitling and Bingley jointly launched the Bentley Supercar B55 chronograph, paying tribute to the Bentley’s new continental Supersports supercar. The B55 chronograph, a limited edition Bingley Supercar, features a sturdy, lightweight titanium case with a unique carbon fiber dial inspired by the titanium exhaust in the new continental Supersports supercar. The Watch is equipped with an electronic movement, in addition to fly-back time, lap time and electronic speedometer functions, this wristwatch is simply designed for racing cars Equipped with a “time rally” , “track time” , “conventional rally” and other functions, which in fact some suspected show of skill. Fake Breitling watches in this wristwatch, the advantages of its own play incisively and vividly.

The hundred-year marriage of breitling and chronograph continues.

Replica Breitling Watches and Bingley: Go up together in the future

Replica Breitling Watches is pleased to announce a new chapter in its partnership with British luxury carmaker Bingley. The collaboration between the two brands began in 2003. At the time, breitling was the first watchmaker commissioned to design on-board timepieces for the Continental GT, the Bentley’s flagship model.
Breitling CEO George Cohen is excited to continue working with Bingley. “Bingley and breitling have very similar values, ” he says. Both brands are known for quality, performance and design excellence, and both have been able to forge strong historical legacies in their respective fields. “It is even more gratifying to write a new chapter in the history of an ideal partnership that has been going on for more than 15 years. ”
While celebrating its long-standing relationship with Bingley, Breitling announced that it will add the Bingley special edition to its existing core line, rather than just a separate Breitling for Bentley line. The Premier B01 chrongraph Ograph O42bentley British Racing Green is the first of the planned extraordinary wristwatches to hit the market. 42 Bingley chrongraph Ograph O42bentley British Racing Green. The watch features a stunning 70-hour power storage, and features a breitling flagship home-made 01 movement, which is visible through a unique transparent watch decorated with a metallic Bentley logo. The series also features an engraved “Bentley” seal, inspired by the 1929 Bentley Blower Dashboard, which is powered by a supercharger.

This watch features an eye-catching British racing green dial with an optional matching British racing green strap or stainless steel chain. In sharp contrast to the dial, the two small dials are at 3 o’clock and 9 o’clock, and the date display is at 6 o’clock.

As Bingley celebrates its 100th anniversary in 2019, breitling plans to launch a special limited edition timepiece to pay tribute to its partner’s 100 year history of excellence in luxury car manufacturing.

In 2003, Bingley launched its first Continental GT, a luxury sports car, as the world’s most popular luxury car brand. Every detail of the continental GT reflects Bingley’s relentless pursuit of quality, luxury and performance. Based on high standards of compliance, the company chose to commission breitling to design its in-vehicle timepieces.
In 2002, Adrian Hallmark, then Bentley’s sales and marketing director, signed a partnership agreement with breitling on behalf of the brand. “Bingley’s long-standing relationship with breitling is a shining example of how two competing brands can add value to each other in a reliable way, ” says Bingley, now chairman and Chief Executive. As the centennial approaches, we will certainly celebrate past successes, but more importantly, look to the future with a passion for innovation. Having breitling as a partner who shares our technical excellence, craftsmanship and pioneering spirit has definitely added to our confidence in the way ahead.”
A history of pride, a personal history

Centenarian has an indissoluble bond with the auto industry for years. Its airborne timepiece, introduced as early as 1931, was also designed to fit on-board dashboards. More than that, there is a personal connection between Bingley and breitling that goes back 70 years. The visionary inventor of the second self-contained Time Button, third-generation descendant Wily Riant Breitling, is also a loyal owner of Bingley. From the late 1940s onwards, the fashionable watchmaker was often seen driving back and forth between Geneva and La Chaux-de-Fonds in one of his many bentleys.
Bingley in Le Mans

Bingley is not only known for his luxury road cars, but also for his racing history. Between 1924 and 1930, the famous “Bentley boy” won the title of 24 Hours of Le Mans five times. And it’s not just past successes. In 2003, Bingley returned to Le Mans and again claimed the runner-up title. At the world-renowned endurance event, breitling not only had the honour of being the main sponsor of the Bentley team, but also created a limited-edition Bentley Le Mans chronograph to celebrate the event.
Replica Breitling Watches and Bingley: ELEGANT AND LUXURIOUS

Centenarians have been known for their rugged “professional wristbands” for years, but they have also created many elegant, luxurious watches for a wider audience. As breitling and Bentley intensify their exploration of how to write a new chapter in their partnership, both classic brands are looking forward to sharing excellent new products with old friends At the same time again to the world of refined vision to do a self-introduction.
About the Bentley

Bentley car is the world’s most popular luxury car brand. Crewe’s headquarters in Crewe Alexandra F.C. is the centrepiece of its activities, supporting design, research and development, engineering and production of its four car lines, the Continental, Flying Spur, Bentayga and Mulsanne. Combining precision engineering, age-old skills, professional engineering and advanced technology, Bingley is a Nothing in Common among British luxury car brands and a prime example of high-quality British manufacturing. Bingley’s Crewe headquarters has about 4,000 employees.

Simple and masculine, enjoy the Replica Breitling Watches mechanical timekeeper series challenge 44 wristwatches

In the late 1970s, Replica Breitling Watches sold its brand name and famous watch models to the Visionary Entrepreneur Ernest of Bavaria Schneider. In 1984, on the occasion of the 100th anniversary of the Replica Breitling Watches brand’s birth, new owner Ernest of Bavaria Schneider modeled it on the wristwatch that the brand had designed the year before for a well-known Italian Squadron Frecce Tricolori Came out with a redesigned mechanical Chronomat. The series features a Bezel indicator and an automatic chronograph movement. Its simple and reasonable design is very attractive. This year, knockoff Breitling Watches launched the mechanical timepiece Challenger 44, which is one of the most entry-level watches of the new brand, with a simple three-pin design that continues the masculine style. Let’s take a look at the Replica Breitling Watches mechanical chronograph series Challenger 44. (WATCH MODEL: A17388101C1A1)
Both simple and masculine

The new mechanical timepiece series Challenger 44 features a simple three-pin design with a date window and a clean dial to meet daily requirements. The new timepiece follows the classic design of the brand-name Mechanical timepiece series. The ratchet-type Bezel has a cool, masculine feel. Stainless Steel Bezel engraved on the scale, each scale is very clear, compared to the general aluminum or ceramic ring, this design is more straightforward, reflecting the spirit of bold personality of the series.
Watch action
The watch case of the new timepiece is made of strong fine steel, mainly polished with mercerization, presenting a tough and cool texture. With a one-way Ratchet Bezel, one of the classic brand logo on the top of the four large scale. Bezel ensures easy operation while protecting both sides of the anti-glare Sapphire Crystal Mirror. The bezel uses the satin finish to avoid the interference of reflection in the course of action.
The same material screw-in crown is designed with shoulder pads to protect it from bumps. Swiss Replica Breitling Watches crown engraved brand LOGO LOGO, around the use of anti-slip texture design, feel good, easy to adjust the time. The design of double seal gasket adds a lot of color to the waterproof function of Wrist Watch.
The Blue Dial has a three-dimensional metal dial with a simple three-pin design, and the hands and dial are coated with a luminous finish that reads the time clearly even in dim conditions. The 3 o’clock position has a date display window, which makes the watch even more practical.
The back of this new mechanical timepiece series is designed to provide at least 38 hours of power when the chain is full, with B17 automatic chain movement and certified by the Swiss official Observatory (COSC) .
Summary: As a Sports Watch, Fake Breitling Watches‘s new mechanical chronograph series is waterproof to 200 meters. The Challenger is one of the most masculine collections in the brand, featuring everything from the classic design of the Bezel to the movement.

Replica Breitling Aviation Time watches 1 Automatic is suitable for men and women

Born in 1952, the breitling aviation chronograph series is the first of its kind to feature an aviation-specific flight slide rule Replica Breitling watches airlines chronograph remains one of the most closely watched pilot watches. This year, breitling introduced a new aviation chronograph, the NAVIMER 1automatic 38, which continues the traditional style of an air chronograph, but with some trade-offs Gives the new watch a cleaner, more elegant look. Let’s take a look at the breitling aviation chronograph 1 automatic mechanical wristwatch. WATCH MODEL: U17325211G1P1
It’s simple, it’s stylish, and IT’S UNISEX
On the one hand, the Replica Breitling Aviation Chronograph watches 1 mechanical wristwatch was inspired by the brand’s model 66 watch from the 1950s. The watch dispenses with the traditional chronograph dial design and leaves more room for the dial It makes the watch look more compact. The wristwatch, on the other hand, retains the easy-to-operate circular flight slide rule, but it also simplifies, allows for quick conversion of flight information, and adds a sporty touch to the dial. The watch is 38 mm in diameter, the smallest in the series. Whether it’s a man who prefers a smaller size or a woman who prefers an airline chronograph, the size is ideal for them.
The watch case is made of fine steel and its side is polished to a rich sheen. The bezel is made of 18K rose gold, with a clear layering between the Bezel and the case, giving us a different visual look.
The aviation chronograph has a new beaded beaded facing ratchet two-way Bezel, presenting a highly recognizable design aesthetic, giving the watch an elegant personality to the visual experience.

There is no clock dial design, the dial is very simple. The dial follows the ring-shaped flight slide rule of the breitling air time series. We can perform a variety of practical calculations by means of the relative rotation of the inner and Outer Scale Rings Such as unit conversion, calculation of ground speed, fuel consumption, climbing rate and so on. A date display window is located at 6 o’clock position on the dial. A luminous coating on the three-dimensional thin strip time scale and pencil hands, together with a red-tipped second hand, provides clear readability.
Stainless Steel Crown at 3 o’clock position, engraved with breitling brand new LOGO “B” words, showing the brand exclusive aesthetic style. Crown around the texture to make slip-proof, easy to adjust the time.
The watch comes with two different watch chains, one for the gold alligator strap and one for the NAVITIMER airwatch chain, giving us more options.
The back of the watch is designed with a close-fitting bottom to increase the internal security of the watch. Equipped with Replica Breitling watches B17 movement, certified by the Swiss official Observatory (COSC) , to ensure accurate timekeeping. Movement equipped with two-way ball bearings swing winding, so that the watch has at least 40 hours of power reserves.

some Replica Breitling watches have begun applying silicon to make the wire to improve the performance of the escapement and the oscillator.

The appearance of Replica Breitling watches makes the complex compensation wheel basically exit from the history stage. Usually, changes in temperature change the size, elasticity, and diameter of the wheel, which is a major cause of wrist misalignment. Some great watchmakers set the opposite direction, creating ingenious structures that counterbalance the effects of temperature changes.
A guillaume compensation wheel, installed on the tourbillon, with a ratchet escapement mechanism. Wheel rim is bimetal (outer ring brass, inner ring nickel chromium constant elastic steel), there is fracture. The filaments have the bregue-like end of the curve.

Replica Breitling watches

In recent years, some watchmakers have begun applying silicon to make the wire to improve the performance of the escapement and the oscillator. Silicon is an interesting material, has many excellent performance, light and magnetic resistance, flexibility, thermal stability, almost no lubrication, precision machining (with the help of deep reactive ion etching or journalist on – X-ray lithography). Athens Replica Breitling watches was the first to introduce silicon balance spring (Freak wrist) TAB of the brand, rolex, patek philippe and swatch group followed suit, and with the typhoon thayer Swiss electronics and microelectronics technology research center (CSEM) to cooperate. Also have other high-tech materials, have been used to balance spring manufacturing, such as low thermal expansion coefficient of Zerodur © composites (for concept of Cartier watches balance spring manufacturing).
Patek philippe Spiromax, Silinvar material, came out in 2006.

Replica Breitling watches

Different types of gossamer
The shape and cohesion of the filaments determine its extension and contraction. Most of the cores are equipped with spiral-flat threads, but the filaments may also present other shapes. The breguet is wrapped around the wheel and ends inward and is connected to the pivot, which is designed to achieve isochronous (with a constant cycle, no matter the amplitude), and to “breathe” with symmetry.
Breguet silicon, with the end of the curve.
Gyrotourbillon ball.
Also aimed at improving the isochronous is spiral and spherical spring. This kind of solution is noReplica Breitling watches and noReplica Breitling watches on the one hand; On the other hand, creating complexity requires more space.

Different types of wheel
The main types of modern pendulum wheel are from left to right: ring wheel, screw wheel and weight wheel.
Most Replica Breitling watcheses are now equipped with rings, and the precision and physical properties of Glucidur are allowed to achieve excellent speed. More advanced solutions use screws or weights to balance or adjust the pendulum.
McGonigle Brothers have no carless wheel
In response to the “vertical integration” (especially because Nivarox – FAR in escapement devices supply almost has a monopoly), in recent years, many manufacturers have developed independent torsion pendulum, which makes them able to distinguish between, innovation and design.
The Gyrolab wheel, an unusual shape designed to improve performance by reducing surface area and reducing air resistance.
Watch of wrist of calibration
Can affect the rate of wrist function and there are a lot of factors, such as the provision of energy balance wheel, the vibration frequency, hair, wrist position, temperature, magnetic field, lubrication, and thousands of consumption aging and so on. Therefore, the adjustment Replica Breitling watches involves complicated procedures. If the key operation is focused, there are two main options for adjusting the Replica Breitling watches.
As shown in the figure above, there are two downward pins in the adjuster (A), and the filaments (red parts) between the regulator and the stud (B) are not active. Therefore, the effective length and speed of the fillet can be determined by sliding regulator.
There is no regulator called a carless wheel. The length of the wire is constant, not fixed by the pin on the regulator. To adjust the speed, the watchmaker can move the screws or weights on the wheel and change the inertia of the wheel instead of working on the length of the spring.
The watchmaker adjusted the screws on the wheel. Screws can be used to balance wheel and adjust speed. In order to reduce the speed, you need to reverse the screw, or to move the counterweight on the wheel.
The carless wheel is a quality solution, which is more complex, but more precise, because it avoids certain risks. In addition, the carless pendulum will not be affected by the impact, and the impact may result in the movement of the regulator.
Resist gravity, tourbillons
Oscillators and escapements are adversely affected by multiple factors. The application of new materials can counteract the negative effects of magnetic or temperature changes. Meanwhile, the precision of the watch also receives the influence of gravity. The change of orientation can significantly affect the time of the Replica Breitling watches, especially when it interferes with the waiting time.
Gronefeld flywheel machine core
In 1801, the Arabian han-louis baji designed a solution to counteract the effects of gravity, the tourbillon, and patented it. This solution is used to balance the errors of different directions by placing the wheel, the spinning and the escapement in the frame of low speed rotation (usually a circle of rotation per minute). It is regarded as one of the greatest inventions of Mr Breguet, capable of producing such a magnificent and charming complex function device, as well as a clear proof of the skill of watchmaker and consummate craftsmanship.
After more than 200 years of development, Mr. Breguet’s work is now worn in the wrist, showing the potential of a hundred flowers. In the aspect of the design and manufacture of tour-flywheel, several innovations have been made in the tabulation industry in recent years, especially the multi-axis tourbillwheels, which have promoted the tour-flywheel to new heights. In addition, the cost and price of tourbillon watches are becoming more and more approachable.
“Unconventional” oscillator
The “unconventional” oscillator of the Senfine concept of parma, a two-cross flexible piece of flexible film.
In addition to the traditional wheel and wire, the watchmakers also designed “unconventional” oscillators. In recent years, with the development of the new escapement mechanism and the performance potential of silicon materials, these oscillators have been able to achieve higher precision of vibration frequency, or reduce the energy consumption of the core. Alternatives to traditional spiral balance spring of the latest innovations, including tiger tag heuer linear oscillation and chip structure (Mikrogirder wrist), De Bethune acoustic resonator, and palmer Johnny Senfine concept movement of flexible structure. At different levels, all these solutions aim to achieve higher oscillation frequencies and lower oscillation ranges.

An article reads the Replica Breitling watches speed regulating mechanism

The speed Regulating Organ is one of the most important element of the machine element, which defines the operating speed of the Replica Breitling watches.

Replica Breitling watches

An article reads the Replica Breitling watches speed regulating mechanism
The speed Regulating Organ is one of the most important element of the machine element, which defines the operating speed of the Replica Breitling watches. For this reason, it is necessary to control this speed carefully to get the best possible Replica Breitling watches. The speed regulating mechanism can take many forms and can be applied to different materials. The industry of self-made meter is an innovative experimental field. In general, it is a key component of the Replica Breitling watches.

Replica Breitling watches

The speed regulating mechanism of the Replica Breitling watches is represented by the Balance Wheel and Hairspring. The pendulum wheel and the escapement mechanism coordinate operation, the escapement mechanism pushes the wheel, and vice versa. The timing of the oscillation of the pendulum is crucial to the accuracy of the Replica Breitling watches. With each swing of the wheel, the gears move forward a certain distance. It ACTS like a clock pendulum. The pendulum cannot be transplanted directly, so it needs to be replaced by a device that meets the specifications and functions of the watch.
The operating principle of wrist watch machine core, wheel and wire to form the speed regulating mechanism.

The thin coiled wire is used to ensure that the pendulum swings back and forth at a constant frequency. The center part of the center is fixed on the pivot, and the periphery is connected with the wheel splint. The duration of each oscillation depends on the elasticity of the spring, the effective length and the inertia of the wheel. Therefore, it is possible to adjust the running speed of the core and wrist watch by adjusting the effective length of the filaments (the shorter the length of the roving, the faster the speed) or changing the inertia of the wheel.
Montblanc Minerva 13.21 machine core, pendulum frequency 18,000 times/hour (2.5 hz), the filament has the phillips terminal curve. Screw wheel, diameter 11.40mm, moment of inertia 26mg/cm squared.

material
The modern wheel is usually made from Glucidur, a beryllium-bronze, low-thermal expansion alloy. Glucidur alloy is of high hardness, good resistance and free of magnetic interference.
And the filaments are usually made of iron-nickel alloys, such as Nivarox, whose elasticity is almost impervious to temperature. Nivarox is an abbreviation of Nicht Variabel Oxydfest (immuReplica Breitling watches, non-oxidizing), which is a member of the same kind of Invar alloy invented by Swedish Nobel laureate Charles eddard guillaume (FeNi36 %). For a long time, Nivarox-Far is the Swiss watchmaking industry’s unopened silk and integrated parts (escapement/speed control) suppliers. Today, though, there are a number of companies producing wires.but swatch group’s Nivarox-Far is still an important supplier to many of the core manufacturers.

control this speed carefully to get the best possible Replica Breitling watches. The speed regulating mechanism can take many forms and can be applied to different materials. The industry of self-made meter is an innovative experimental field. In general, it is a key component of the Replica Breitling watches.

The speed regulating mechanism of the Replica Breitling watches is represented by the Balance Wheel and Hairspring. The pendulum wheel and the escapement mechanism coordinate operation, the escapement mechanism pushes the wheel, and vice versa. The timing of the oscillation of the pendulum is crucial to the accuracy of the Replica Breitling watches. With each swing of the wheel, the gears move forward a certain distance. It ACTS like a clock pendulum. The pendulum cannot be transplanted directly, so it needs to be replaced by a device that meets the specifications and functions of the watch.
The operating principle of wrist watch machine core, wheel and wire to form the speed regulating mechanism.

The thin coiled wire is used to ensure that the pendulum swings back and forth at a constant frequency. The center part of the center is fixed on the pivot, and the periphery is connected with the wheel splint. The duration of each oscillation depends on the elasticity of the spring, the effective length and the inertia of the wheel. Therefore, it is possible to adjust the running speed of the core and wrist watch by adjusting the effective length of the filaments (the shorter the length of the roving, the faster the speed) or changing the inertia of the wheel.
Montblanc Minerva 13.21 machine core, pendulum frequency 18,000 times/hour (2.5 hz), the filament has the phillips terminal curve. Screw wheel, diameter 11.40mm, moment of inertia 26mg/cm squared.

material
The modern wheel is usually made from Glucidur, a beryllium-bronze, low-thermal expansion alloy. Glucidur alloy is of high hardness, good resistance and free of magnetic interference.
And the filaments are usually made of iron-nickel alloys, such as Nivarox, whose elasticity is almost impervious to temperature. Nivarox is an abbreviation of Nicht Variabel Oxydfest (immuReplica Breitling watches, non-oxidizing), which is a member of the same kind of Invar alloy invented by Swedish Nobel laureate Charles eddard guillaume (FeNi36 %). For a long time, Nivarox-Far is the Swiss watchmaking industry’s unopened silk and integrated parts (escapement/speed control) suppliers. Today, though, there are a number of companies producing wires.but swatch group’s Nivarox-Far is still an important supplier to many of the core manufacturers.